Built by someone who's worked the deal.
Optimized Star started in dealership F&I, where the gap between a lead coming in and somebody following up costs real deals. We build the CRM and the websites to close that gap.
In a dealership, the work that sells cars happens long before the paperwork.
Calls, texts, appointments, follow-ups. The deal is the result; the activity is what gets you there. If you track the activity, you're tracking progress, and managers can act while it still matters.
That's the idea behind everything we build: activity breeds activity.
We also build dealer websites and do their SEO, because a site that brings in leads and a CRM that makes sure each one gets a reply are the same job done in two places.
Who we are
Optimized Star was started by someone who worked in dealership F&I and saw how many sales were lost between the first lead and the follow-up. The CRM is built around fixing that.
We're a small team. The people who build the product are the people who answer your email.
Partners
Elite FI Partners is our first channel partner.
How we work
Count the work, plainly
Goals are counts of real work. We don't invent a formula and call it performance.
Your data stays yours
Every store is walled off in the database.
Say what isn't done
Our roadmap is public on the CRM page. If a feature isn't built, we say so.
See how it would work at your store.
Book a 30-minute walkthrough of the CRM with sample data and, if you want, a look at your website.