RV dealers: a long sale, a longer follow-up.
RV buyers research for months. They compare floorplans, visit shows, come back with the family and come back again. The sale goes to whoever is still following up when they're ready.
What's different about your store
The cycle is long. A lead from an RV show might buy next season. Without a follow-up task and a count, that customer drifts out of everyone's list.
Shoppers search by floorplan and type. Bunkhouse, rear kitchen, fifth wheel, travel trailer, Class A, B or C. Pages built around those searches bring in buyers who already know what they want.
Service books out. Pre-delivery inspections, warranty work and seasonal service keep the shop full. Keeping service customers in contact matters as much as the sale.
What we'd set up
In the CRM
- Follow-up tasks that stretch across months, not days
- Be-back visits visible on the contact timeline
- Show leads entered and followed up the same week
- Service follow-up calls after warranty and seasonal work
On the website
- Floorplan and class pages that match how people search
- Inventory pages with the specs RV shoppers compare
- Show and event pages
- Service pages and a service request form
Examples
See how it would work at your store.
Book a 30-minute walkthrough of the CRM with sample data and, if you want, a look at your website.