Get found. Then follow up.
We build dealership websites and do the SEO behind them: inventory pages, service pages and local search for both sales and service. Every lead the site brings in gets a follow-up in the CRM.
What we do
Seven services. You can start with a site and SEO and add the rest as you need it.
Dealer website design
A fast site built around how shoppers actually use a dealership site: inventory, service, hours, directions.
Dealer SEO
Model, service and location pages written for the searches that bring buyers to your store.
Google Business Profile
Sales and service profiles set up properly, kept current and answered.
Inventory SEO
Vehicle detail and search results pages that search engines can read and index.
Service department SEO
Pages for the repairs and maintenance people search for, by make and by town.
Hosting & care
Hosting, updates, backups and small changes handled, so the site doesn't drift.
Tracking & reporting
Calls, forms and chats traced back to the page and search that produced them.
Why the website and the CRM belong together
A form fill is only the start. What counts is how fast someone replies.
When someone submits a form on a site we build, the lead goes to your team, and Optimized Star CRM keeps the follow-up on someone's list until it's done. Automatic hand-off into the CRM, with a response clock, is coming next. The person on the hook sees it on their list; the manager sees it on the board.
How a project runs
Audit
We go through your current site, your Google Business Profiles and where your leads come from today. You get a plain list of what's working and what isn't.
Build
You see the site before it goes live, with working previews as we go, and we change it until it fits your store.
Launch
We move the domain, redirect old URLs so you keep what you've earned in search, and connect forms to the CRM.
Measure
Monthly reporting on visits, calls, forms and what happened to each lead after it came in.
Questions dealers ask
Can you guarantee a #1 ranking?
No. Rankings depend on your competition, search engine updates and the quality of your pages. We can promise the work: pages that are useful, technically sound and tracked.
How long does a site take?
Usually a few weeks from kickoff to launch, depending on the number of pages and how quickly content comes together.
Who owns the site and the domain?
You own your site's content and your domain. The details are written into your agreement.
Do I have to use your CRM?
No. The site can send leads to the CRM you use today. Leads can be sent by email in ADF/XML, the format most dealer CRMs accept.
Does this work with my inventory feed?
We work with the inventory feed you already have. Tell us your provider and we'll confirm.
Want a second opinion on your current site?
Send us the URL. We'll tell you what we'd fix first, plainly.