Marine dealers: the show is only the start.
Boat shows bring a pile of leads in a few days. The season is short in most of the country. And service runs on a calendar of its own: commissioning in spring, haul-out and winterization in fall.
What's different about your store
Show leads go cold fast. A weekend show can produce more leads than a month of web traffic. The follow-up in the two weeks after decides how many turn into deals.
Shoppers search by boat type and water. Pontoon, center console, bass boat, wake boat, and the lake or coast they'll use it on. Pages built around those searches beat a generic inventory list.
Service runs on the season. Commissioning, launch, haul-out, winterization and storage. Each is a reason to call a customer, and a reason for them to stay with you.
What we'd set up
In the CRM
- Show leads imported in bulk and assigned to a salesperson
- Raise the daily goal for the weeks after a show
- Service follow-up calls around launch and haul-out
- Storage and slip customers kept as contacts, with their own follow-ups
On the website
- Boat type pages (pontoon, center console, fishing, wake)
- Local pages for the lakes and coasts you serve
- Show and event pages
- Service pages for commissioning, winterization and storage
Examples
See how it would work at your store.
Book a 30-minute walkthrough of the CRM with sample data and, if you want, a look at your website.