Other businesses Contact Sign in

For F&I: the same customer, the whole story.

We started in F&I, so we know the box sees the customer last and hears about problems first. F&I gets its own daily goal (10 to start) and the full contact history.

What it does

  • Its own daily goal, starting at 10 activities.
  • The full contact timeline before the customer reaches the box: visits, test drives, calls, appointments.
  • Follow-up tasks after delivery for paperwork, product questions and cancellations.
  • F&I activity types: calls, texts, appointments and post-sale follow-ups, like every department
  • On the roadmap: deals, F&I and inventory on the same data, in the last phase.
A contact's page and timeline in preview mode, with sample data.
A contact's timeline. Preview mode, sample data.

How it works, day to day

F&I sees the whole customer: every call, text and appointment from sales before the deal, and every follow-up after it. That context makes the menu conversation easier and keeps post-sale follow-ups from slipping.

Elite FI Partners, a dealer F&I and reinsurance firm, is our first channel partner.

The Optimized Star CRM dashboard in preview mode, with sample data.
The dashboard. Preview mode, sample data.

See how it would work at your store.

Book a 30-minute walkthrough of the CRM with sample data and, if you want, a look at your website.