Notes from the dealership side.
Practical writing on follow-up, dealer SEO and running a store.
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Follow-up & BDC
How fast should a BDC respond to a new lead?
Faster is better, but most stores can't say how fast they actually are. Measure first, then set a response target your BDC can hit.
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Dealer SEO & Local Search
Why your VDPs aren't ranking
Thin descriptions, script-loaded content, generic titles and sold units that turn into errors: the usual reasons vehicle detail pages don't show up in search.
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Dealer SEO & Local Search
Google Business Profile for your service department
How to set up and keep up a Google Business Profile for a dealership service department: categories, hours, services, photos, reviews and call tracking.
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F&I & Operations
Daily activity goals by department: where to start
Starting daily activity goals for BDC, sales, service and F&I, what should count toward them, and when to change them.
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Product Updates
Changelog
What's new in Optimized Star CRM, in date order.
Read the changelog
See how it would work at your store.
Book a 30-minute walkthrough of the CRM with sample data and, if you want, a look at your website.