Powersports: make the busy season count.
Powersports is seasonal in most of the country. A few months bring most of the year's traffic. Small teams wear several hats, and the parts counter and service shop carry the store through the slow months.
What's different about your store
The rush is short. When the weather turns, leads pile up faster than a small team can answer them. Follow-ups that slip in April are sales lost to the shop down the road.
One person, several jobs. The salesperson might also do F&I and help at the parts counter. Goals need to fit how your people actually work, not a big-store org chart.
The off-season is for service and parts. Winterization, storage, accessories and pre-season service keep customers coming back, and keep them in your CRM until they're ready for the next unit.
What we'd set up
In the CRM
- Goals sized for a small team, with activity types that fit each role
- Follow-up tasks that carry leads from fall shopping to spring buying
- Service follow-up calls for off-season and pre-season work
- The same activity types as other departments, adjusted after the pilot
On the website
- Model and model-year pages for the lines you carry
- Parts and accessories pages that can be found in search
- Service pages for pre-season and off-season work
- Inventory pages that keep up as units arrive from the feed you already use
Examples
See how it would work at your store.
Book a 30-minute walkthrough of the CRM with sample data and, if you want, a look at your website.