Car dealers: volume, speed and the drive.
A car store lives on lead volume. Leads come from your site, third-party listings and the phone, and the BDC has to keep up with all of them. Meanwhile the service drive sees more of your customers than sales ever will.
What's different about your store
The BDC is the bottleneck. When volume spikes on a Saturday or at month-end, reply times stretch and nobody notices until later. A live board and a daily goal per agent makes the slowdown visible while it's happening.
Customers come back, to service. The customer you sold three years ago is in your service lane this week. If service and sales share one contact record, that visit can start the next deal.
Inventory pages carry the site. Shoppers search by year, make and model. VDPs that search engines can read help you show up.
What we'd set up
In the CRM
- BDC goal of 60 a day per agent, sales 30, service 20, F&I 10, adjusted to your store
- Lead responses logged and counted on the board
- Service-to-sales handoffs logged on the contact
- Team performance for each department
On the website
- Inventory SEO for VDPs and search results pages
- Model pages for what you stock
- Service pages by make
- Separate Google Business Profiles for sales and service
Examples
See how it would work at your store.
Book a 30-minute walkthrough of the CRM with sample data and, if you want, a look at your website.